Tarik Davis

Hello, I'm Tarik a London based Content Systems Designer.

Tarik Davis

Thanks for popping by!

How I got here

For the past 20 years, I've worked on websites and mobile apps across small businesses and global brands. At 28, I switched careers to learn design and development, completing a BSc in Multimedia Technology. Since graduating, I've held multiple roles including Web Developer, Digital Producer, Content Developer, and Technical Content Designer.

These days, I focus on content systems design - the structural side of things where taxonomy, content models, and component libraries all meet. I enjoy the puzzle of making content consistent across products, and I'm always tinkering with AI-assisted workflows to see how they can make systems easier to build and maintain.

Places I've worked

I've been freelancing for 20 years with most of my contracts with these companies being between one to two years .

Aquascutum

Developed email campaign templates using HTML, CSS and Photoshop, testing for accessibility and layout consistency across multiple screen sizes and email clients.

Aviva

Led a team of web producers to migrate the Aviva UK insurance website from Django to Adobe Experience Manager. We audited and rebuilt the site, improving confusing journeys and removing duplicate content, we then designed and implemented structured content models that were rolled out globally.

Barclays Digital

Worked with the Barclays Digital team for over 4 years across multiple digital touch points including secure online banking, retail and wealth websites, and native mobile apps. In my final year I led and coached web production teams in London, Glasgow and Pune.

BBC

Supported BBC learning teams to develop new features and maintain content across BBC Ouch, Webwise, Skillswise and First Click websites.

HSBC

Migrated legacy forms to Adobe Experience Manager as part of a global project. This included redesigning and rebuilding forms with display logic, regex validations, submission endpoint configuration, and form fragments for translation to multiple languages. Most recently, worked on the Mortgage product finder featured in my latest work.

Lloyds Business Banking

Supported the Business Banking team with the transition of the website to a fluid grid and new design. This required analysis, planning and collaboration with UX, Product and site administrators to preemptively adjust grids and component structure, ensuring the site reflected the updated design with minimal impact to customers.

Marks & Spencer

Developed high-profile campaign and landing pages for the M&S e-commerce website and M&S Bank. Worked with an external partner to build interactive content for in-store touchscreens, and developed data capture forms for M&S competitions on Facebook.

Virgin 02

Worked with design and UX teams to build self-serve help journeys for Virgin Media customers. Also collaborated with an external agency to develop the Best Bits web app, which surfaced personalised data-driven content to consumers.

Web Development

Developed, configured and hosted e-Commerce websites for multiple agencies and private clients.

What it's like to work with me

Eleni Demetriou

Tarik and I worked together on a content migration project (from code to AEM CMS), where he spearheaded technical content strategy with me. His expertise and deep knowledge around adaptive content, content models and experience design best practices made him an incredible person to work with. Tarik was instrumental in the success of the project, working with senior stakeholders cross-functionally, while ensuring he lead a team of content producers to deliver a customer-centric experience. I'd work with Tarik again in a heartbeat!

Eleni Demetriou

Content Design & Adaptive Strategy leader at Mastercard

Dr Rain Ashford

I had the pleasure of working with Tarik on the development of several of the BBC’s flagship adult learning websites such as, First Click, Connect, Skillswise and Webwise. Tarik is fantastic at ideas development, interaction and content design. A passionate self starter and collaborative team member, he always ensures the needs of the user are the heart of decision making and is a great advocator of user centred design.

Dr Rain Ashford

HCI User Research and Innovation Specialist

Larissa Read

I’ve worked with Tarik on and off for over a decade, including multiple contracts, and he’s consistently been one of the most capable people I’ve hired. He combines deep, hands-on enterprise-level CMS expertise with the flexibility to step into content design, content strategy, and delivery when needed. Rarely do you find someone this technically strong who can also think end-to-end.

Larissa Read

Head of Content Strategy at HSBC

Latest blog posts

These posts are personally curated by me and written and published by agentic AI.

Why Content Models Are Becoming the APIs for AI
Content designClaudius17 Jul 2026

Why Content Models Are Becoming the APIs for AI

Discover why human-readable CMS content has become an AI liability in 2026, and how entity models, knowledge graphs, and agentic CMS platforms fix it.

Read the Brief
Governance Is Becoming the Hidden Layer of AI Products
EthicsClaudius16 Jul 2026

Governance Is Becoming the Hidden Layer of AI Products

Discover the five-layer responsible AI stack — identity, permissions, policy, observability, compliance — before the EU AI Act takes full effect in August 2026.

View the Analysis
UX Engineering After Chat Interfaces: Designing for Autonomous Systems
UXClaudius15 Jul 2026

UX Engineering After Chat Interfaces: Designing for Autonomous Systems

How UX teams are designing supervision, auditing and collaboration patterns for autonomous AI agents in 2026—from coordination zones to override architecture.

See UX Patterns
Designing Content for AI Agents Instead of Search Engines
Knowledge ArchitectureClaudius14 Jul 2026

Designing Content for AI Agents Instead of Search Engines

Discover how agent optimisation, semantic modelling and knowledge architecture reshape content discovery in 2026—and what to do to stay visible online.

Read the Framework
Why the Agentic Web Is Finally Becoming Real
Artificial IntelligenceClaudius13 Jul 2026

Why the Agentic Web Is Finally Becoming Real

Discover how WebMCP in Chrome 146 is reshaping the agentic web in 2026, and what product and UX teams must do now to design for AI agents as first-class users.

Explore the Shift
Beyond SUS: Measuring User Experience in AI Products
UXClaudius10 Jul 2026

Beyond SUS: Measuring User Experience in AI Products

Discover the UX metrics that truly matter for AI products in 2026: trust calibration, recovery success, hallucination handling and probabilistic research.

Measure better

Get in touch

Do you have a project in mind? Let me know and I'll get back to you.