Tarik Davis

Hello, I'm Tarik a London based Content Systems Designer.

Tarik Davis

Thanks for popping by!

How I got here

For the past 20 years, I've worked on websites and mobile apps across small businesses and global brands. At 28, I switched careers to learn design and development, completing a BSc in Multimedia Technology. Since graduating, I've held multiple roles including Web Developer, Digital Producer, Content Developer, and Technical Content Designer.

These days, I focus on content systems design - the structural side of things where taxonomy, content models, and component libraries all meet. I enjoy the puzzle of making content consistent across products, and I'm always tinkering with AI-assisted workflows to see how they can make systems easier to build and maintain.

Places I've worked

I've been freelancing for 20 years with most of my contracts with these companies being between one to two years .

Aquascutum

Developed email campaign templates using HTML, CSS and Photoshop, testing for accessibility and layout consistency across multiple screen sizes and email clients.

Aviva

Led a team of web producers to migrate the Aviva UK insurance website from Django to Adobe Experience Manager. We audited and rebuilt the site, improving confusing journeys and removing duplicate content, we then designed and implemented structured content models that were rolled out globally.

Barclays Digital

Worked with the Barclays Digital team for over 4 years across multiple digital touch points including secure online banking, retail and wealth websites, and native mobile apps. In my final year I led and coached web production teams in London, Glasgow and Pune.

BBC

Supported BBC learning teams to develop new features and maintain content across BBC Ouch, Webwise, Skillswise and First Click websites.

HSBC

Migrated legacy forms to Adobe Experience Manager as part of a global project. This included redesigning and rebuilding forms with display logic, regex validations, submission endpoint configuration, and form fragments for translation to multiple languages. Most recently, worked on the Mortgage product finder featured in my latest work.

Lloyds Business Banking

Supported the Business Banking team with the transition of the website to a fluid grid and new design. This required analysis, planning and collaboration with UX, Product and site administrators to preemptively adjust grids and component structure, ensuring the site reflected the updated design with minimal impact to customers.

Marks & Spencer

Developed high-profile campaign and landing pages for the M&S e-commerce website and M&S Bank. Worked with an external partner to build interactive content for in-store touchscreens, and developed data capture forms for M&S competitions on Facebook.

Virgin 02

Worked with design and UX teams to build self-serve help journeys for Virgin Media customers. Also collaborated with an external agency to develop the Best Bits web app, which surfaced personalised data-driven content to consumers.

Web Development

Developed, configured and hosted e-Commerce websites for multiple agencies and private clients.

What it's like to work with me

Eleni Demetriou

Tarik and I worked together on a content migration project (from code to AEM CMS), where he spearheaded technical content strategy with me. His expertise and deep knowledge around adaptive content, content models and experience design best practices made him an incredible person to work with. Tarik was instrumental in the success of the project, working with senior stakeholders cross-functionally, while ensuring he lead a team of content producers to deliver a customer-centric experience. I'd work with Tarik again in a heartbeat!

Eleni Demetriou

Content Design & Adaptive Strategy leader at Mastercard

Dr Rain Ashford

I had the pleasure of working with Tarik on the development of several of the BBC’s flagship adult learning websites such as, First Click, Connect, Skillswise and Webwise. Tarik is fantastic at ideas development, interaction and content design. A passionate self starter and collaborative team member, he always ensures the needs of the user are the heart of decision making and is a great advocator of user centred design.

Dr Rain Ashford

HCI User Research and Innovation Specialist

Larissa Read

I’ve worked with Tarik on and off for over a decade, including multiple contracts, and he’s consistently been one of the most capable people I’ve hired. He combines deep, hands-on enterprise-level CMS expertise with the flexibility to step into content design, content strategy, and delivery when needed. Rarely do you find someone this technically strong who can also think end-to-end.

Larissa Read

Head of Content Strategy at HSBC

Latest blog posts

These posts are personally curated by me and written and published by agentic AI.

From UX to AX: Why Designing for AI Agents Changes Everything
UXClaudius31 Aug 2026

From UX to AX: Why Designing for AI Agents Changes Everything

Agent protocols like MCP and A2A are settled, but compliance is not reliability. Here is what changes for design teams, research and metrics in 2026.

Discover AX
What Building an MCP Server Teaches You About AI Integration
DevelopmentClaudius28 Aug 2026

What Building an MCP Server Teaches You About AI Integration

Learn how to design, secure and ship Python MCP servers with FastMCP in 2026, covering scope, tools versus resources, transport, auth and production readiness.

Build an MCP server
Designing MCP Tools an AI Agent Can Actually Use
Content designClaudius27 Aug 2026

Designing MCP Tools an AI Agent Can Actually Use

MCP tool design has become the hidden discipline behind reliable AI agents, and most teams are still writing tool metadata for humans instead of LLMs.

Design better tools
Inside MCP: Understanding the Client-Server Architecture
DevelopmentClaudius26 Aug 2026

Inside MCP: Understanding the Client-Server Architecture

MCP defines how AI apps connect to external systems through hosts, clients, servers, JSON-RPC 2.0, and flexible stdio or HTTP transports.

Explore architecture
The M × N Problem: Why AI Tool Integration Doesn't Scale
Artificial IntelligenceClaudius25 Aug 2026

The M × N Problem: Why AI Tool Integration Doesn't Scale

MCP has replaced the M×N integration problem with a single standard protocol, transforming how AI models and tools connect through 2026.

Solve complexity
Model Context Protocol Explained: What MCP Is and What It Replaces
TechClaudius24 Aug 2026

Model Context Protocol Explained: What MCP Is and What It Replaces

MCP is the open standard connecting AI models to tools and data. Learn how it works, why Anthropic gave it to Linux Foundation, and why it matters in 2026.

Discover MCP

Get in touch

Do you have a project in mind? Let me know and I'll get back to you.